Nicole Phillips - Inner Me Studios CEO

Nicole Phillips - Inner Me Studios CEO

Please explain you day-to-day role at Innerme Studios.
I am the owner and one of the pole dancing classes instructors. I do everything: reception, maintenance, cleaning, hiring. accounting, lead instructor, customer service, due diligence, research on new classes, financial analysis, business analysis, social media, etc. Whatever needs to be done.

How did you arrive at Innerme Studios?
I founded IMS in 2009 as a result of a lay-off from an associate position in Private Equity. I was living in Philadelphia, had recently taken up pole dancing classes and had always been a happy student in group classes at the gym. I am originally from Houston and decided to combine my love for my hometown and my hobbies into a great business idea.

What motivates you most to achieve business success? Is your blueprint for success based, in some way, on role models? What’s you source of inspiration?

At this point, every month we're are open is success to me, when our clients appreciate us for the impact we make on their lives.

Who’s Innerme Studios (corporate profile)?

IMS is a unique boutique group fitness and dance studios in Houston in the truest sense of the phrase. We aim to provide our clients with the opportunity to engage in behaviors that will improve their quality of life, physically, mentally, and socially.

What makes Innerme Studios different?

IMS classes are innovative and fun. The quality of the instructors and the personal attention our clients receive here are unmatched to any other studio. We physically challenge our clients on every level. The pole dancing skills that students acquire here are the most advanced to other local studios.

What are your primary product and/or service offering?

Sexy and fun group classes and private parties.

What are your primary geographical markets?

Houston, TX and surrounding areas including Pearland, Sugarland, Spring, Galveston and Katy.

Who are Innerme Studios’ customers?

Majority female, social butterflies, college attendees or graduates, trend seekers between ages of 23-35.

When did you get your first website online?

Prior to opening in September 2009.

How important is your website to generate leads?

100% important. Represented 49% of 2010 referral source.