Marco Viganò is the Chief Executive Officer of Jil Sander, the German luxury fashion house known for its minimalist aesthetic, precise tailoring, and understated approach to design. He took up the position on September 15, 2026, bringing extensive international experience in luxury retail, commercial management, and customer development.
Before joining Jil Sander, Viganò served as Global Chief Client Officer and President EMEA at Moncler. He has also held senior leadership positions at some of the world's most recognized luxury brands, including Audemars Piguet, Saint Laurent, Louis Vuitton, Gucci, and L'Oréal. His career combines commercial strategy, operational leadership, and an understanding of how luxury brands build lasting relationships with customers.
Leading Jil Sander
As CEO, Viganò is responsible for guiding Jil Sander's business and supporting its development in the global luxury market. He reports directly to Ubaldo Minelli, CEO of the brand's parent company, OTB Group.
Jil Sander has built its reputation around a distinctive design philosophy. The brand is known for clean lines, refined materials, careful construction, and a minimalist style that places quality and detail at the center of its collections. Its identity gives it a distinct position in an industry where fashion houses compete through both creative direction and commercial performance.
Viganò joined the company during a period of creative development. Simone Bellotti became Jil Sander's Creative Director in March 2025, bringing a new design perspective to the house. The CEO and Creative Director have different responsibilities, but their work must support a consistent brand identity and a commercially sustainable business.
In announcing the appointment, OTB Group highlighted Viganò's international experience and knowledge of global markets. Minelli said this background would support the brand's growth and strengthen its position in the luxury sector.
Viganò's experience in customer development and commercial operations is particularly relevant to this role. Luxury brands need to maintain strong relationships with established clients while attracting new customers across different regions. Understanding local markets, retail performance, and customer expectations can help a brand build a consistent experience across its international business.
Building Customer Relationships at Moncler
Before joining Jil Sander, Viganò worked at Moncler as Global Chief Client Officer and President EMEA. In this position, he led client development and customer experience strategies, with a focus on strengthening the relationship between the brand and its international clientele.
Moncler operates in the luxury fashion and outerwear market. Its business depends not only on product design and quality but also on how customers experience the brand through its stores, services, and wider retail network.
Viganò's responsibilities placed customer relationships at the center of his work. This experience gave him direct exposure to the commercial challenges of serving luxury customers across different markets and managing a consistent brand experience internationally.
His move to Jil Sander brings that customer-focused perspective to another established luxury house with its own design identity and international ambitions.
Commercial and Operational Leadership at Audemars Piguet and Saint Laurent
Earlier in his career, Viganò held two important leadership positions in the luxury industry.
At Audemars Piguet, the Swiss manufacturer of high-end watches, he served as Chief Commercial Officer. His work involved the commercial side of a business where craftsmanship, heritage, distribution, and customer relationships are central to the brand's position.
He later became Chief Operating Officer at Saint Laurent, one of the leading names in luxury fashion. The role added operational leadership experience to his commercial background. Saint Laurent operates across international retail markets, requiring coordination between its business operations, stores, products, and customer experience.
These positions helped establish Viganò's experience across two different areas of luxury: high-end watchmaking and fashion. They also gave him exposure to the operational and commercial demands of internationally recognized brands.
Experience Across Global Brands and Markets
Viganò's professional background also includes roles at Louis Vuitton, Gucci, and L'Oréal, as well as experience at management consultancy McKinsey & Company.
His work has taken him across Europe, Asia, the Middle East, and Russia. This international exposure has given him experience with different retail environments, consumer expectations, and business markets.
Working across multiple luxury companies has also provided a broad view of how established brands manage growth while protecting their identity. Each business operates in a different segment, but all depend on a combination of product quality, brand reputation, distribution, and customer loyalty.
His consulting experience at McKinsey adds another dimension to his background, complementing his later operational and executive roles within major international companies.
Education and Professional Background
Viganò holds a degree in Economics and Business from Università Cattolica in Milan. His academic background, combined with experience in consulting, marketing, commercial management, and operations, has shaped a career across several parts of the luxury industry.
Rather than following a single path within fashion, he has developed experience across different business functions and product categories. This combination is relevant to his current role, where leadership requires balancing the commercial needs of the company with the creative identity that makes Jil Sander distinctive.
Marco Viganò: Key Facts
| Category | Details |
|---|---|
| Full Name | Marco Viganò |
| Current Position | Chief Executive Officer |
| Company | Jil Sander |
| Appointment Date | September 15, 2026 |
| Parent Company | OTB Group |
| Industry | Luxury Fashion |
| Previous Position | Global Chief Client Officer and President EMEA at Moncler |
| Other Leadership Roles | Chief Commercial Officer at Audemars Piguet; Chief Operating Officer at Saint Laurent |
| Previous Companies | Louis Vuitton, Gucci, L'Oréal, McKinsey & Company |
| Education | Economics and Business, Università Cattolica in Milan |
Marco Viganò's appointment brings a commercially experienced luxury executive to Jil Sander. His background spans customer development, retail, business operations, and international markets. As the brand continues to develop its creative direction under Simone Bellotti, Viganò's leadership will focus on supporting its business growth and strengthening its position in the global luxury market.
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