- The Operations Question: What is the CEO to do? Wikipedia defines operations management as being concerned with overseeing, designing, and redesigning business operations in the production of goods and services. The goal is to ensure maximum efficiency throughout all departments by using as few resources as possible while still meeting and exceeding the expectations of the customer. Notice that the idea is clear: to design operations and put them into motion. For the purposes of being an effective CEO, the temptation to try and be more than a designer and leader of the operations of the whole organization should be avoided.