1. Please explain your day-to-day role at Insight Marketing Services.
Day to day I spend working directly with clients and employees. We are always looking for new ways to optimize clients marketing plans and improve on current strategies.
2. How did you arrive at Insight Marketing Services?
Insight Marketing Services was built out of helping our clients with their direct mail campaigns. We kept building our services to provide for our clients where other vendors were lacking. Eventually clients were looking for more than just help from direct mail company Portage MI and therefore we expanded to help with their online needs as well.
3. What motivates you most to achieve business success?
We are firm believers that we can always improve on past results. Once we outperform previous campaigns we are looking to find what can be done in order to improve our next campaign.
4. Who's Insight Marketing Services (corporate profile)?
Insight Marketing Services is an online and off line marketing agency Michigan focused on building and implementing marketing strategies while they focus on their products and services. We strive to consistently improve our clients’ results.
5. What makes Insight Marketing Services different?
We develop more than a business relationship with our clients. We go beyond and create a personal relationship in order to build trust and let our clients know that we take a great deal of pride in helping them.
6. What is your primary service offering?
We help our clients put together and optimize their direct mail campaigns.
We offer online services from web design, SEO, PPC and social media management.
7. What are your primary geographical markets?
Our primary market is in the US, but we service clients marketing around the world.
8. Who are Insight Marketing Services's customers?
Our customers are typically small business that focus on their products and services and need and expert to outsource their marketing.
9. When did you get your first website online?
Our first site was launched in 2009.
10. How important is your website to generate sales leads?
Our website is a first impression for our new clients. We feel that we need to convey what we do and that we can provide results a leads interaction with our landing page. It plays a very important role in our lead generation.